Do Small Businesses Need a Website in 2025?

Last updated: January 2025 | 6 min read

Short answer: Yes. Absolutely. If you're running a small business in 2025 without a website, you're invisible to the majority of potential customers.

The Hard Truth:

97% of consumers search online for local businesses. If you're not there, they're finding—and hiring—your competitors instead.

"But I Get All My Work From Word-of-Mouth"

That's great. But here's what's happening: someone recommends you, and the first thing that person does is Google your business name. No website? Red flag. They wonder:

  • Are you even still trading?
  • Are you professional and established?
  • Can I trust you with my money?

A website isn't just for getting new customers—it's for converting the referrals you already get.

Why Your Facebook Page Isn't Enough

Many small businesses think, "I've got a Facebook page, that's enough." Unfortunately, it's not:

  • Facebook doesn't rank on Google. When someone searches "plumber Barnstaple", your Facebook page won't show up.
  • You don't own your Facebook page. Facebook can suspend or delete it anytime.
  • It looks unprofessional. A Facebook page says "hobby business", not "established company".

What a Website Does For Your Business

1. You Get Found on Google

When someone in Barnstaple searches "electrician near me" or "web design North Devon", Google shows websites, not Facebook pages. A properly optimized website puts you in front of customers actively looking for your services.

2. You Build Trust Instantly

A professional website makes you look established and credible. You can showcase:

  • Customer reviews and testimonials
  • Photos of your work
  • Your qualifications and certifications
  • Contact information and location

3. You Work 24/7

Your website takes enquiries while you're working, sleeping, or spending time with family. Quote request forms and contact details mean customers can reach you anytime.

4. You Stop Losing Jobs to Competitors

If a customer is choosing between you and a competitor, and they have a professional website while you don't, who do you think they'll hire?

"But Websites Are Too Expensive"

Not anymore. While London agencies charge £3,000-£10,000, local web designers in North Devon like Spark Media offer professional websites at start-up friendly prices (typically £500-£1,500). That's the cost of 1-2 jobs—which your website will easily bring you back.

Check out our guide: How much does a website cost in the UK?

Ready to Get Your Business Online?

We build affordable, professional websites for small businesses and trades in Barnstaple and North Devon.

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The Bottom Line

In 2025, not having a website is like not having a phone number. Customers expect to find you online. If you're serious about growing your business, a website isn't optional—it's essential.

Whether you're a plumber, electrician, builder, or any other small business in Bideford, Ilfracombe, or across North Devon, getting online should be your priority.